I’m a writer with a visual and strategic brain. Here’s how that brain came to be.
I’m a bit of a creative hot-potch. A mutant, even.
I began my career at an advertising agency in 2004 as an art director, before becoming creative director in 2009, leading pitches, campaigns and multi-channel approaches for brands such as Land Rover, Berghaus and Calor Gas. Because it was a small agency, it meant I had to think a lot about strategy alongside directing photo shoots, writing radio ads, and making the tea.
I moved to Design Bridge in 2011 as their first full-time writer, before establishing a small copywriting team. I became Director of Storytelling in 2018, merging writing with creative strategy, whilst still dipping into creative direction. At Design Bridge I’ve worked on Cadbury, Smirnoff, Lipton and Save the Children among many, many, others.
I’ve won pencils at D&AD across a few different disciplines, and picked up other accolades from FAB, Pentawards, New York festivals and The Drum. I’ve also judged at both D&AD and Design Week awards.
I’m a strange concoction of creative roles, but writer and creative strategist come out on top. To find out more about what I do, let’s have a chat.